🎥 Video Ads Best Practices: How to Actually Win at Small Business Advertising
Let’s cut to the chase:
Most small business ads suck.
There, we said it. 😅
They’re bland. They blend in. And worst of all, they don’t convert.
At Noisy Bird Digital Marketing, we specialize in creating video ads that don’t just chirp — they squawk loud enough to get attention. If you’re a business owner trying to figure out how to make video advertising actually work (without setting your ad dollars on fire), this post is for you.
In this guide, we’ll walk you through our proven process for building killer video ads that drive results — whether you’re in construction, home services, or just tired of wasting money on campaigns that flop.
🧠 Step 1: Build a Strategy (Before You Press Record)
Before we shoot anything, we run clients through our Marketing Needs Analysis — a strategic deep dive into your business, offer, audience, and funnel. This is where most “video ads companies” miss the mark: they start filming without knowing why they’re filming.
Best Practice:
Think of your ad like a movie. You need a plot, a villain, a hero, and a resolution. Otherwise, you’re just making noise.
✍️ Step 2: Script It Smart
Once we’ve got your marketing map in hand, we script your ad with purpose. Our goal? Blend brand storytelling with scroll-stopping creativity. Whether that’s humor, drama, or straight-up absurdity (our specialty), every second of your ad needs to be intentional.
Best Practice:
Hook fast. You’ve got 3 seconds to stop the scroll. Start with a bold question, visual, or punchline — and never bury the lead.
🎬 Step 3: Shoot the Ad Like a Pro (Even If You’re Not One)
You don’t need a Hollywood budget, but you do need solid lighting, clean audio, and professional pacing. We bring in our team to make sure your brand doesn’t look like it was shot on a potato.
Best Practice:
Don’t just show — demonstrate. If you’re in home services, show your team in action. If you’re in ecommerce, show the product solving the problem in real-time. Action builds trust.
📝 Step 4: Write Killer Ad Copy to Match the Vibe
Now that the ad’s shot, we pair it with ad copy that keeps the energy going. Whether it’s funny, heartfelt, or urgent — your copy needs to support the video, not repeat it.
Best Practice:
Use a clear CTA. You made a great ad. Don’t let the viewer wonder what to do next.
📈 Step 5: Test, Tweak, Repeat
The real magic happens after launch. We watch metrics like hawks (or maybe owls? still birds). We A/B test copy, thumbnails, calls-to-action, and more to optimize for conversions — not just clicks.
Best Practice:
The best advertising strategy is never “set it and forget it.” Keep evolving based on real data.
Why Video Ads Work for Small Businesses
If you’re a small business owner, you might think video ads are “nice to have” but not necessary. Here’s the truth:
- 📊 Video ads have a 34% higher conversion rate than static image ads.
- 🔁 They’re shared 1200% more than text and images combined.
- 🧠 Viewers retain 95% of your message when they watch it in a video (vs. 10% when reading).
So yes, if you’re not using video ads… you’re kinda flying blind.
Work With a Video Ads Company That Gets It
At Noisy Bird, we help small businesses build memorable, strategic video advertising campaigns that don’t just look cool — they convert. We handle the whole process from strategy to scripting to production and ongoing optimization.
If you’re ready to give bad marketing the bird, we’re here for it.
Give Bad Marketing the Bird when you partner with Noisy Bird Digital Marketing.