At Noisy Bird Digital Marketing, we’re known for ruffling feathers — especially when it comes to bad marketing. But when Rocksolid Inc., a hauling company serving Utah County, came to us looking for real growth, we didn’t just chirp. We delivered.
The Goal: More Qualified Phone Call Leads
Rocksolid’s primary ask? More phone calls from people who actually need hauling services — not tire kickers or robocallers. They had a solid monthly budget of $2,500, and with an average job size between $400–$500, we knew this was a perfect fit for our Google-focused lead gen strategies.
They gave us a one-month trial. We gave them results.
The Strategy: Google Ads + GMB Optimization
We hit the ground running with two core services:
Google Ads Campaigns focused on phone call conversions
Google My Business (GMB) Optimization to increase visibility in local search
We designed Rocksolid’s campaign to do one thing well: generate phone calls from serious, local customers. We structured their Google Ads to prioritize mobile searches with click-to-call buttons and only counted conversions if the call lasted 60 seconds or more — because that’s when real conversations happen.
Google Ads Results
Here’s what month one looked like on the paid ads side:
Key Highlights:
Impressions: 5,946
Clicks: 297
Phone Calls: 26
Conversions (60+ sec calls): 16
Ad Spend: $935.30
Cost Per Conversion: $66.81
Google My Business Performance
In addition to the paid ads, we began optimizing Rocksolid’s GMB profile. This meant refining their service categories, updating business descriptions, improving images, and encouraging more local interaction.
The results?
GMB Performance Highlights:
Views: 601 (+174.4%)
Website Visits: 39 (+116.7%)
Phone Calls: 12
Direction Requests: 25
Total Interactions: 76 (+76.7%)
These are organic, non-paid results — all from making Rocksolid more visible to people actively searching for hauling services in Utah County.
Total Leads Generated: 38
When you combine:
26 calls, 16 high-quality conversions from Google Ads, and
12 phone calls from GMB…
You get 38 hot leads in month one. That doesn’t even include what could happen if they interact with the website.
And considering just a few closed deals could cover their ad spend and then some, that’s what we call a rock-solid return. (Yep, pun intended.)
Why This Worked
1. Hyper-Local Targeting
We used Google’s geo-fencing capabilities to make sure ads only showed to people searching in Rocksolid’s service radius.
2. Call-First Ad Strategy
Prioritizing phone calls over form submissions let us focus on buyers ready to book, not just browse. These calls are the primary driver for many service-based businesses.
3. GMB Cleanup & Optimization
A well-managed Google Business Profile boosts your ranking and credibility, often bringing in free leads on autopilot. It’s like a virtual storefront that tells potential customers who you are, what you do, and what others have thought of your service.
What This Means for Your Business
If you’re a contractor, hauling company, or local service provider and you’re not using Google the right way — you’re losing leads to your competitors every day.
And let’s face it… those guys probably aren’t even that good.
At Noisy Bird, we’re not a giant ad agency. We’re a local marketing team that actually gives a flock. We specialize in Google Ads, SEO business strategy, and lead generation that gets the phone ringing.
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