Noisy Bird Case Studies

Real results for real contractors. Browse our case studies to see how Noisy Bird has helped home builders and remodelers across the country grow their business with local SEO, Google Ads, content marketing, and lead automation.

Case Study: Local Remodeler Dominates Google Map Pack

Challenge: A kitchen and bath remodeler in Southern Utah was invisible in local search — buried on page three of Google while larger competitors dominated the Map Pack. They were relying entirely on word-of-mouth referrals and had no predictable lead flow.

Strategy: Noisy Bird overhauled their Google Business Profile, built out 40+ local citations, launched a review generation campaign, and created location-specific landing pages for their top services.

Result: Within 90 days, the client ranked in the top three of the Google Map Pack for their primary service keywords. Phone calls from Google increased by 60% in the first quarter, and they booked their first $85,000 project directly from a Google search within six weeks of campaign launch.

Case Study: Home Builder Cuts Cost-Per-Lead by 45% with Google Ads

Challenge: A custom home builder was running Google Ads in-house with a $2,500/month budget — but had no conversion tracking, broad-match keywords eating the budget, and a cost-per-lead exceeding $200.

Strategy: Noisy Bird restructured the campaign around tight phrase-match and exact-match keywords, implemented full call and form tracking, added 80+ negative keywords, and built dedicated landing pages for each service type.

Result: Cost-per-lead dropped from $200+ to under $110 within 60 days. The same $2,500 budget now generates more than twice the qualified leads — with full visibility into which ads and keywords are driving actual estimate requests.

Case Study: Contractor Recovers Lost Leads with Automation

Challenge: A busy remodeling contractor was missing inbound calls during job site hours and following up with leads days later — by which point homeowners had already hired someone else. They estimated losing 8–10 qualified leads per month to slow response time.

Strategy: Noisy Bird implemented a Missed-Call Text Back system, built a CRM pipeline, and created a five-touch automated follow-up sequence for unresponsive leads.

Result: First-month response rate increased by 70%. The contractor recovered an estimated $40,000 in potential project revenue in the first 90 days by converting leads that would previously have been lost to competitors.

Our clients are home builders, kitchen and bath remodelers, general contractors, and specialty trade businesses. Each case study breaks down the strategy we used, the results we achieved, and the impact on their pipeline and revenue.

Contact Noisy Bird today to find out how we can build similar results for your contracting business. View our full range of digital marketing services.