Free Digital Marketing Checklist for Contractors
Not sure where your online marketing stands? Use our free digital marketing checklist to audit your current presence and identify the biggest opportunities for growth. Designed specifically for home builders and remodelers, this checklist covers local SEO, Google Ads, your website, social media, and more.
What the Checklist Covers
Google Business Profile
- ✓ Google Business Profile claimed and verified
- ✓ Business name, address, and phone number (NAP) accurate and consistent
- ✓ Business categories correctly set for your trade
- ✓ Service area and hours of operation filled in completely
- ✓ At least 10 high-quality photos uploaded to your profile
- ✓ Google Posts published in the last 30 days
Reviews & Reputation
- ✓ 10+ Google reviews with an average of 4.0 stars or higher
- ✓ A system in place to ask every completed-job client for a review
- ✓ All negative reviews responded to professionally
- ✓ NAP consistent across 20+ online directories (Yelp, Angi, HomeAdvisor, BBB)
Website SEO
- ✓ Website loads in under 3 seconds on mobile devices
- ✓ Each service page has a unique title tag and meta description
- ✓ Your city and service area mentioned naturally throughout the site
- ✓ A clear call-to-action on every page (phone number, contact form, or scheduling link)
- ✓ Blog content published at least once per month targeting contractor keywords
Paid Advertising
- ✓ Google Local Service Ads set up and verified (Google Guaranteed badge)
- ✓ Google Ads campaigns using phrase and exact match keywords for your core services
- ✓ Conversion tracking set up for phone calls and form fills
- ✓ Negative keyword list actively maintained to prevent wasted spend
Lead Follow-Up
- ✓ Missed-call text back automation in place
- ✓ CRM or lead tracking system being actively used
- ✓ All new leads contacted within 5 minutes during business hours
- ✓ Automated follow-up sequence for leads who don't respond immediately
Work through each section and you'll have a clear picture of what's working, what's broken, and exactly what to fix first. Or, contact Noisy Bird and we'll do the audit for you — for free. Explore our full range of contractor marketing services.