Free Marketing Scorecard for Contractors

How does your digital marketing stack up? Noisy Bird's free marketing scorecard walks you through the key pillars of a contractor's online presence and gives you a score for each area. In just a few minutes, you'll know exactly where you're strong, where you're falling behind your competitors, and which areas to prioritize for the biggest impact on your lead flow.

What the Scorecard Evaluates

Local Search Visibility (25 points)

This section measures how easily homeowners in your area can find you on Google. We evaluate your Google Business Profile completeness, Map Pack rankings for your primary service keywords, Local Service Ads setup, and your Google Guaranteed badge status. A contractor scoring full marks here is generating consistent inbound calls from Google without paying for every click.

Online Reputation & Reviews (20 points)

Your review profile is one of the most powerful trust signals for both Google's algorithm and homeowners comparing contractors. This section scores your total review count, average star rating, review recency, and whether you have a systematic process to generate new reviews after every completed job.

Website Performance (20 points)

A slow, poorly optimized website kills leads even after you've earned the click. We evaluate your site's load speed, mobile responsiveness, page structure, call-to-action placement, and basic on-page SEO signals like title tags and meta descriptions. Contractors with high scores here convert more visitors into actual estimate requests.

Paid Advertising Effectiveness (20 points)

Are your ad dollars working as hard as they should? This section measures whether you're running Google Ads or Local Service Ads, whether conversion tracking is in place, how targeted your keyword strategy is, and what your estimated cost-per-lead looks like compared to industry benchmarks for the remodeling sector.

Lead Follow-Up & Automation (15 points)

The fastest contractor to respond wins the job. This section scores how quickly and consistently you follow up with new leads — including whether you have a Missed-Call Text Back system, a CRM in place, and automated follow-up sequences to nurture leads who don't respond immediately.

Take the scorecard now and get your results instantly. Then contact Noisy Bird for a free consultation to discuss how to improve your score and fill your pipeline with exclusive, high-quality leads. Explore all our contractor marketing services.